The Design Room

From a very young age, Shamali had a burning passion to design. “I have always loved fashion illustration. When I was a young girl, I spent hours drawing and designing dresses, from casual day wear dresses to glamorous evening gowns. I was inspired by the elegance of Audrey Hepburn and Grace Kelly. I just love the timelessness of the mid 20th century style icons and how they still impact on fashion today”.

Embellishing the bodice of this original Shamali gown with a beautiful woodland lace.

After studying at The London College of Fashion and Design, Shamali furthered her training at St. Martin’s College of Art and Design where she learned the art of pattern cutting.

Founder and Creative Designer, Shamali draws upon inspirations from past eras to create her unique hand finished couture collection of unique elegant bridal gowns. Every couture gown is designed and created by Shamali and her highly skilled team in The Design Room. From the sketch book to the cutting room, Shamali is involved in the whole process and insists that all her gowns are completely hand finished.

The Design Room team working together on the initial stage of dress-making: pattern cutting.

Using various precious silk fabrics, lace and intricate beading, the team creates beautiful gowns with refined simplicity for the brides of today. Shamali is well known for her signature classic design with a glamorous modern twist.

Adding the finishing touches to a bespoke veil – made to match the gown.

“There is nothing more satisfying than helping a bride to find her dream wedding dress. Sewing it to make the dream a reality is so exciting. An impeccable fit is a key element to every bridal gown and I pride myself on being dedicated to high quality and standards. As a mother of two daughters I am aware that girls know what they want and when it comes to their weddings, there can be no compromise.”

Each dress in our Couture collection is made from start to finish in The Design Room.

“My passion is to design and make sophisticated and alluring wedding dresses for today’s modern brides.”

The elegant and sophisticated finished gown, Seraphine, produced in The Design Room!