The Design Room

Since Shamali was a little girl, she always had a passion for fashion. “I have always loved fashion illustration. When I was a young girl, I spent hours drawing and designing dresses, from casual daywear dresses to glamorous evening gowns. I was inspired by the elegance of Audrey Hepburn and the mid-20th century.” This is a passion that has stayed with her and still continues to thrive.

Embellishing the bodice of this original Shamali gown with a beautiful woodland lace.

After studying at The London College of Fashion and Design and furthered her training in Pattern Cutting at St. Martin’s College of Art and Design, Shamali began her working career as a pattern cutter and she worked her way up.

Founder and Creative Designer, Shamali draws upon inspirations from past eras to create her unique hand-made couture collection of elegant, feminine bridal gowns. Every couture gown is designed and created by Shamali and her highly skilled team in The Design Room. The detailed process begins with the drawing of a sketch and proceeds to the pattern stage.

The Design Room team working together on the initial stage of dress-making: pattern cutting.

Using various precious silk fabrics, lace and intricate beading, the team creates beautiful gowns with refined simplicity for the brides of today. Shamali is well known for her signature classic design with a glamorous modern twist.

Adding the finishing touches to a bespoke veil – made to match the gown.

“There is nothing more satisfying than helping a bride to find her dream wedding dress. Sewing it to make it come to reality is so exciting. An impeccable fit is a key element to every bridal gown and I pride myself on being dedicated to high quality and standards. As a mother of two daughters I am aware that girls know what they want and when it comes to their weddings, there can be no compromise.”

Each dress in our Couture collection is made from start to finish in The Design Room.

“I consider myself extremely lucky as I have the opportunities to work with brides to be building a great relationship. my passion is to design and make sophisticated and alluring wedding dresses for today’s modern brides.”

The elegant and sophisticated finished gown, Seraphine, produced in The Design Room!